diff --git a/lib/bdfr_browser/render_utils.ex b/lib/bdfr_browser/render_utils.ex
new file mode 100644
index 0000000..d9964fe
--- /dev/null
+++ b/lib/bdfr_browser/render_utils.ex
@@ -0,0 +1,9 @@
+defmodule BdfrBrowser.RenderUtils do
+  def message(msg) do
+    img_replacement = "<img src=\"/chat_media/\\1\" style=\"max-width: 500px;\" alt=\"Image\" />"
+
+    msg
+    |> String.replace(~r/https:\/\/i\.redd\.it\/(.+)/, img_replacement)
+    |> Earmark.as_html!()
+  end
+end